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It ascribes all those activities which accelerate the movement of goods or services from the manufacturer to the consumer. In other words it means those activities connected with advertising, distribution, merchandising, product planning, promotion, publicity, research and development, sales, transportation and warehousing of goods or services.

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Why CSS is good for Google
All, 23rd April 2004, Nigel Peck. An overview of why using Cascading Style Sheets will help with your Search Engine Rankings.
Random Content Rotation
Intermediate, 8th December 2003, Nigel Peck. A method of displaying random content on a Web page using CSS, that is both Search Engine friendly and accessible.
An Interview with Julie Howell of the RNIB
All, 9th October 2003, Nigel Peck. An interview with Julie Howell of the UK Royal National Institute of the Blind.
CSS Positioning Properties
Advanced/Experienced, 28th September 2003, Nigel Peck. An overview of the CSS Positioning Properties for experienced developers.
Web Design Resources
All, 11th September 2003, Nigel Peck. This article provides short reviews and links to other resources on the Internet that feature information on Web Design, Internet Marketing and Usability.
mod_accessibility for Apache 2
Intermediate, 9th September 2003, Nick Kew. An introduction to mod_accessibility for Apache 2 from it's author Nick Kew.
XHTML Web Design for Beginners Part Two
Basic/Beginner, 21st February 2003, Nigel Peck. This article is for those who want to learn Web Design from scratch using the latest version of HTML, XHTML. This article follows on from Part One.
Interview with Bob Regan on Accessibility at Macromedia
All, 2nd April 2003, Nigel Peck. Bob Regan is the Accessibility Product Manager at Macromedia, creators of high profile products including Dreamweaver, Flash and Director. I spoke to him recently to see what's happening at Macromedia with regards to Accessibility.
Using Relative Font Sizes
Advanced, 27th January 2003, Mark Pilgrim. An in depth look at how to work around bugs in popular browsers to achieve consistent style with relative font sizes.
Understanding Relational Databases
Intermediate, 19th January 2003, John Blank, Wankyu Choi, Allan Kent, Ganesh Prasad, Chris Ullman. A free sample chapter from Beginning PHP 4 published by Wrox Press.
XHTML Character References
Intermediate, 4th January 2003, Nigel Peck. Our latest three articles detail the XHTML 1.0 Character References with tests for the numeric and named version of each one.
XHTML Web Design for Beginners Part One
Basic/Beginner, 28th December 2002, Nigel Peck. This article is for those who want to learn Web Design from scratch using the latest version of HTML, XHTML.
Handy Hints for Web Designers
Intermediate, 16th December 2002, Manas Tungare. 14 tips for sucessful Web Design. This article is worth reading for Web Designers of all experience levels.

Below, you'll find extensive information on leading communication marketing articles and products to help you on your way to success.

Marketing to Leading Edge Baby Boomers
By Lynn Doxon
For the past 60 years Baby Boomers have driven markets. That is not going to change as they enter retirement. Take a look at the trends they are expected to drive in the first half of the twenty-first century.

Are you among the two thirds of baby boomers who are not prepared for retirement? Are you seeking a way to be at least partially retired or change your current job? All through their lives, baby boomers have driven the market, and that is not going to change as they approach retirement age. If you are looking for something new to do, seek something that caters to baby
boomers.

As they age, baby boomers are becoming increasingly concerned with health. Food supplements, exercise programs and equipment, preventative and alternative medicine will play a vital role in their efforts to stay healthy. These products and programs must be packaged to appeal to baby boomers - efficient, convenient and fast. Curves appeals to female baby boomers more than the corner gym. They also want to be led in fitness programs by people their own age, so if you enjoy exercise programs and can work with people, consider becoming a personal trainer. Food supplements that are pre-packaged into daily doses of multiple supplements appeal more than bottles and bottles of various different supplements.

Baby boomers also want to look younger. Again, food supplements are a major element in this, as well as skin care, spas, massage, relaxation and yoga. A combination of services in one location, or in-home instruction could appeal to the baby boomer love of convenience. For those not inclined to open their own businesses, a job in the local spa might be of interest.

The management of the money they do have is of extreme importance to baby boomers. Many have seen the previous generation lose their income to the dot com

Google Ads Do Not 'Pop Up'
Those who know me all to well are aware of my irritating resistance to the word "pop up" in connection with Google AdWords ads.That was one of my many suggested corrections to a recent story on Google ads over at The Register, for example.My take is that slipping the term "pop up" in journalistic pieces about Google (as in, "and for only a dollar or so, Mr. Neufeldt's ad would pop up on Google when searchers typed the words 'truck tires'...") is part of an ongoing, insidious campaign by sellers <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956033"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956033" border="0"/></a></div>
YouTube Copyright "Fair Deal" Methodology
Stale news, but interesting:Jeremy Toeman received a notice from UMG regarding his posting of a video on YouTube that included copyrighted content (U2's Beautiful Day) in the background. The offer from the copyright owner, facilitated through YouTube, basically said, go ahead and leave the video up if you wish, but we'll be showing advertising on it.To some this might sound heavy-handed; to others, a nice compromise. I tend to think the latter. As Toeman writes, "I'm basically being encouraged b <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956032"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300956032" border="0"/></a></div>
"Drat!" Say Big Online Media Players as Popular Opinion Mandates Run-of-Network Sameness...
Yahoo, under pressure from Congress, Google, consumers, and their own shadow, decides to allow consumers to opt out of targeted advertising across the portal.Meanwhile the session titles for the next ad:tech conference are already being rewritten:"Opt-Out Means Yes: Depending on What They Meant By 'Opt,' 'Out,' and 'Hyphen'"Spyware Isn't So Bad... Depending on What You Mean by 'Spy,' 'Ware,' and 'Bad'364 Ways to Stick Ads in ContentEtc. <div class='nifad'><a href="http://www.pheedo.com/click.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836332"><img src="http://www.pheedo.com/img.phdo?x=f12728ffbc9f44cc94f52c398cf8cd7a&u=300836332" border="0"/></a></div>

bust or simply to inflation. Money management and investment services will be in great demand. For many baby boomers, their home is their greatest asset, and with the fear of a real estate bust, reverse mortgages might be their only option. At home businesses and network can supplement the income of those who do not have other investments or who lost their retirement savings in the recent closure of retirement funds or the dot com bust. Investing in these opportunities and services now can put you ahead of the surge of many that may come in later. For an at-home business or network opportunity, choose a service or product that baby boomers will be seeking, and plan to actively work at it.

Leisure services, travel and entertainment will also become more important to Baby Boomers if it is a service tailored to them. Fewer want to hitchhike around Europe, but they do want attractive, low cost places to stay near the major attractions of the world. Package deals with other Baby Boomers will become more attractive, despite the individualism of the Baby Boomer generation, as spouses begin to die and infirmities require them to rely more on others. Senior meal sites will take on new personalities as Baby Boomers come seeking companionship.

The need for efficiency will also grow. With incomes fixed and energy levels declining Baby Boomers will want smaller, more efficient living spaces, transportation and even smaller packaging of food items. The generation that made MacDonald's will again change the way America eats as they seek convenience foods that are more healthful and nutritious but no less convenient. Keeping your eyes open in all of these areas will help you determine ways to serve the Baby Boom generation and be part of the ongoing prosperity they have provided throughout
their lives.
Lynn Doxon is the mother of three adopted daughters and two stepsons. She works from home writing books, managing an online business www.bestmarketingeducation.com, and helping her husband with his architectural firm and real estate investments. In her spare time, if she had any, she would read and garden.

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